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Social Media
Short-Form Content & Social Media Strategy
Throughout high school and college, I’ve held multiple roles where I led content creation to promote small businesses, nonprofit organizations, student clubs, and startups. Through these experiences, I’ve built a strong foundation in social media content creation across platforms like Instagram and TikTok—learning how to maximize engagement, increase reach and views, develop visual storytelling strategies, and strengthen my photography and short-form video skills. I’ve loved experimenting with what resonates with audiences and using content as a tool to help brands and organizations grow their presence.
Healing Photo Art
Healing Photo Art is a nonprofit organization that brings nature photography into hospitals to create more calming, comforting, and healing environments for patients and caregivers. During my semester abroad in Florence, Italy, I volunteered with the organization and created TikTok content for their social media. Multiple videos gained over 1,000 views. I produced a variety of content, including healing photo dumps, day-in-the-life videos, and cinematic videos documenting intern excursions organized by our director, helping showcase both the mission of the organization and the experience of being part of the team in a creative and engaging way.
UC Berkeley
Marketing Internship at ONLO
I developed and executed targeted marketing strategies for college students using outreach, social media, and advertising to boost user engagement. I planned and organized sponsored events and social media campaigns, which drove a 35% increase in app downloads and strengthened brand awareness on campus. I also conducted competitive analysis to provide actionable insights that helped refine marketing srategy.
Annie's T Cakes Brand Ambassador and Marketing Intern
Annie's T Cakes is a woman-owned, AAPI-founded small business specializing in vegan mooncakes. At Annie's T Cakes, I created a social media series featuring short of customers at the Oakland farmers market sampling products and sharing their reactions and favorite items. This content helped build authenticity and credibility for the brand while strengthening its social media presence through real customer testimonials and engaging, trend-aware content.
UC Berkeley
Intro to Baking De-Cal
In my first semester at Berkeley, I was a Facilitator Intern for the Intro to Baking class at UC Berkeley. Each week, I led presentations with informative and instructional PowerPoints on how to bake everything from decorative cakes to elegant pastries. In addition, I ran the Instagram account and created weekly recaps of the lessons. I also did baker spotlights, highlights of popular bake shops in Berkeley, and recipe ideas.
Food Diary Instagram
Healing Photo Art is a nonprofit organization that brings nature photography into hospitals to create more calming, comforting, and healing environments for patients and caregivers. During my semester abroad in Florence, Italy, I volunteered with the organization and created TikTok content for their social media. Multiple videos gained over 1,000 views. I produced a variety of content, including healing photo dumps, day-in-the-life videos, and cinematic videos documenting intern excursions organized by our director, helping showcase both the mission of the organization and the experience of being part of the team in a creative and engaging way.
DECA business club
Throughout my high school career, I was an active member of DECA, a national business-focused educational organization. After competing in several food marketing competitions, I served as the Vice President of Outreach of our school's chapter for two years. One of my responsibilities was to run the social media account. I created announcements, spotlights, and educational posts for the Instagram page.
K & K Candles
Over quarantine, my friend and I started a nonprofit hand-crafted candle business to raise money for Freely and Hope. This organization provides support and educational resources to low-income victims of sexual assault in Africa. In addition to a targeted email campaign, we promoted our products through our Instagram account. We posted our collections, behind the scene videos, customer reviews, and informative infographics about Freely in Hope. Ultimately, we raised over $2000 to donate through our efforts.
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